All About Competitor Analysis: A Comprehensive Guide
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### What is Competitor Analysis?
Competitor analysis allows you to:
- Study the content strategy of competing brands or personal handles.
- Analyze engagement metrics, content themes, and hashtag usage.
- Identify high-performing content and trends to inform your strategy.
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### How to Perform Competitor Analysis on Predis
### Step 1: Add a Competitor
1. Go to the Competitor Analysis section in Predis.
2. Click on Manage Competitor to add a competitor’s public Instagram handle or Facebook page.
- Note: LinkedIn and other platforms are not supported due to API limitations.
### Step 2: Analyze Competitor Data
Once you’ve added a competitor (e.g., Starbucks), you’ll see an overview of their performance, including:
- Followers: Total number of followers.
- Posts: Number of posts published.
- Average Likes: Average likes per post.
- Engagement Rate: Average engagement percentage.
- Comments: Average comments per post.
You can adjust the date range to analyze data for a specific period.
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### Key Insights from Competitor Analysis
### 1. Content Distribution Pattern
- Predis categorizes the competitor’s posts into themes like Food & Beverage, Social Media, and Environment.
- Click on any post to view it directly on Instagram or Facebook.
- Example: Starbucks’ content is mostly focused on Food & Beverage, but other categories like Seasonal Celebrations also appear.
### 2. Engagement Analysis
- Compare the content distribution with engagement patterns to identify what resonates most with the audience.
- Example: While Food & Beverage posts make up 25% of Starbucks’ content, they generate 20% of the engagement, indicating their effectiveness.
### 3. Content Themes
- Predis groups posts into themes and labels them for easy analysis.
- Sort themes by engagement percentage to identify high-performing topics.
- Example: Starbucks’ posts about Costumes and Upcoming Events generate the most engagement, while topics like Kids Entrepreneurship perform poorly.
### 4. Hashtag Analysis
- View the top 5 hashtags used by the competitor and their frequency.
- Example: Starbucks frequently uses hashtags like #StarbucksCoffee and #SeasonalDrinks.
### 5. Post Performance
- Analyze the type of posts (e.g., videos, single images, carousels) and their engagement levels.
- Example: Starbucks posts more single images than videos, but single images generate higher engagement.
- View the competitor’s posting schedule and identify trends in their online activity.
### 6. Best Performing Posts
- Identify the competitor’s top-performing posts and analyze what made them successful.
- Save the analysis as a white-label PDF to share with clients or team members.
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### How to Use Competitor Analysis for Your Strategy
1. Identify Trends: Focus on content themes and formats that generate high engagement for your competitors.
2. Optimize Hashtags: Use popular hashtags in your niche to increase visibility.
3. Refine Content Mix: Adjust your content distribution based on what works for competitors.
4. Learn from Success: Analyze top-performing posts to replicate their success in your strategy.
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### Conclusion
Competitor analysis on Predis is a game-changer for understanding your competitors’ social media strategies and improving your own. By analyzing content distribution, engagement patterns, and post performance, you can make data-driven decisions to stay ahead in the game.
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